The importance of notebook customization industry for stationery brands

In the process of dissemination of notebook customization culture, stationery companies are the first to disseminate to employees, from employees to operators or customers, and from customers to each other, which naturally forms a virtuous chain. It can be said that every employee of an enterprise is the contact point of the brand. Without the participation of employees, resistance or non-cooperation can easily occur in the implementation, so no matter how perfect the corporate culture is, it will not work, and it is very easy to appear inconsistent between the declared culture and the actual culture. Custom-made notebook brands should rely on the cultural connotation of the brand.

So, what is corporate culture? Corporate culture is actually formed on the core value system of an enterprise, a consistent and habitual way of behavior under common cognition. It is the spiritual connotation of the enterprise internally, and it is the corporate image externally. So, where do Chinese stationery companies break away from corporate culture in brand building?

At present, the Chinese stationery market environment is facing high-cost stationery manufacturing and fierce domestic market competition. More and more stationery manufacturers are beginning to realize the importance of building a stationery brand. The stationery brand building is urgently beginning to appear. However, at the same time of brand building, I also fell into a strange circle. I think that branding is just a unity. It is good to do a few publicity, but ignore the essence of the culture behind the brand.

1. Homogenization of corporate culture

In the custom-made notebook stationery industry, the homogeneity of stationery design is not news for a long time, and the loss to stationery manufacturers is self-evident. At present, many companies do not start from the enterprise when defining their corporate culture, and lack their own characteristics. Did not seriously study the deep-seated problems, did not properly position themselves. As a result, the slogans put forward by many companies are often imitated and similar in content.

2. The cultural construction of quick success

Some custom-made notebook companies think that having their own corporate culture is a big improvement for the company, so they have been blindly established following the trend, ignoring that corporate stationery is a soft investment with long-term characteristics. This is not done overnight. Therefore, when an enterprise establishes its corporate culture, it must start from the basics, take every step steadily, and not rush for quick success. Once an enterprise has formed a healthy and mature corporate culture, its value is limitless.

3. Weak consciousness

It is not only the neglect of the corporate culture of customized notebooks, but also misinterpretation or insufficient execution. Furthermore, some companies regard corporate culture as an embellishment and fail to raise it to a certain level. As a result, most companies have not yet formed their own corporate culture, making brand building lack of cultural support.